Increase the user base on Cred
CRED, started in 2018, is a tech-based platform which rewards users when they make use of it to pay their credit card bills. Users are rewarded with CRED coins equivalent to the value of their bills paid, which in turn can be redeemed against exclusive rewards in lifestyle, commerce, events, and experiences.
What made this project challenging was that only users with a credit score of 750 and above are allowed access to the platform and therefore identifying and converting users who have a credit score above 750 was a mammoth task.
1. Acquire users who have a predefined credit score
2. Acquire users at a predefined CAC
3. Acquire from a specific Custom Audience only
1. We tried to understand demographics that worked for us to tighten up targeting
2. We also needed to understand what offers and discounts and brands had worked for us
3. We concentrated on improving CTR’s which in turn improved clicks and clicks to installs ratio for us leading to better CAC
more users acquired than
the target specified
increase in CTR
creative adaptations utilized