Overview

Customer Acquisition

The Story

Practo is a leading healthcare provider in India and were one of the first companies in this field to break through digitally in India. In addition to the regular appointments section, Practo had opened up their diagnostics division for 6 different segments, at various price points. However, they were facing issues in getting the overall customer acquisition costs down. At a CAC of Rs. 1500, they needed to get the number to a third of that to justify spends.

The Goal

1. Improving customer acquisition costs for the diagnostics division of Practo

2. Implementing changes on the web pages to further optimize the customer experience

The Solution

1. Optimizing the landing page for generating conversions based on data and continuous learnings

2. Breaking down audiences and creating content specifically for them based on their interests and their activity within the funnel

The Results

Through our story telling approach on creatives & content we were able to bring down the cost of acquisition from Rs 1500 to Rs 435 in a span of three months.