:root{
  --ink:#000000;
  --paper:#ffffff;
  --dim:rgba(255,255,255,.60);
  --faint:rgba(255,255,255,.36);
  --ghost:rgba(255,255,255,.20);
  --line:rgba(255,255,255,.14);
  --line-2:rgba(255,255,255,.26);
  --panel:#0a0a0a;
  --mono:'JetBrains Mono',ui-monospace,monospace;
  --disp:'Space Grotesk',system-ui,sans-serif;
  --pad:clamp(20px,5vw,90px);
  --maxw:1500px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  background:var(--ink);color:var(--paper);
  font-family:var(--mono);font-size:15px;line-height:1.6;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
body.menu-open{overflow:hidden}
::selection{background:#fff;color:#000}
a{color:inherit;text-decoration:none}
a:focus-visible,button:focus-visible,select:focus-visible{outline:2px solid var(--paper);outline-offset:4px}
img{display:block;max-width:100%}
.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}

/* mono label */
.tag{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.tag--paper{color:var(--paper)}
.num{font-family:var(--mono);font-size:12px;color:var(--faint);letter-spacing:.1em}

/* ---------- NAV ---------- */
header.nav{position:fixed;top:0;left:0;right:0;z-index:1002;
  display:flex;align-items:center;justify-content:space-between;
  padding:16px var(--pad);
  transition:background .3s,border-color .3s,padding .3s;
  border-bottom:1px solid transparent;mix-blend-mode:normal}
header.nav.scrolled{background:rgba(0,0,0,.78);backdrop-filter:blur(12px);
  -webkit-backdrop-filter:blur(12px);border-bottom-color:var(--line);padding:12px var(--pad)}
.nav__logo img{height:24px;width:88px}
.nav__links{display:flex;gap:26px;align-items:center}
.nav__links a{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--dim);transition:color .2s}
.nav__links a:not(.nav__cta):hover,.nav__links a:not(.nav__cta):focus-visible{color:var(--paper)}
.nav__cta{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  border:1px solid var(--line-2);padding:9px 16px;color:var(--paper);
  transition:background .2s,color .2s}
.nav__links a.nav__cta,.mobile-drawer a.nav__cta{color:var(--paper)}
.nav__links a.nav__cta:hover,.nav__links a.nav__cta:focus-visible,
.mobile-drawer a.nav__cta:hover,.mobile-drawer a.nav__cta:focus-visible{
  background:var(--paper);border-color:var(--paper);color:var(--ink)}
.nav__burger{display:none;background:none;border:1px solid var(--line-2);color:#fff;
  font-family:var(--mono);font-size:11px;letter-spacing:.1em;padding:8px 12px;text-transform:uppercase}
.mobile-drawer{display:none}
@media(max-width:900px){
  .nav__links{display:none}
  .nav__burger{display:block;position:relative;z-index:1003;min-height:44px;cursor:pointer}
  body.menu-open header.nav{background:#000;backdrop-filter:none;-webkit-backdrop-filter:none}
  .mobile-drawer.open{display:flex;position:fixed;inset:0;z-index:1001;background:#000;
    flex-direction:column;justify-content:center;align-items:center;gap:0;padding:90px 24px 48px;overflow-y:auto}
  .mobile-drawer a{display:block;width:min(100%,440px);padding:15px 12px;border-bottom:1px solid var(--line);
    text-align:center;font-size:clamp(15px,4.5vw,20px);letter-spacing:.12em;text-transform:uppercase}
  .mobile-drawer .nav__cta{width:auto;margin-top:24px;border:1px solid var(--line-2);padding:13px 25px}
}

/* ---------- HERO ---------- */
.hero{padding:170px var(--pad) 0;position:relative}
.hero__grid{max-width:var(--maxw);margin:0 auto}
.hero__eyebrow{display:flex;gap:14px;align-items:center;margin-bottom:38px}
.hero__eyebrow .bar{height:1px;width:44px;background:var(--line-2)}
.hero h1{font-family:var(--disp);font-weight:500;letter-spacing:-.03em;line-height:.94;
  font-size:clamp(52px,10.5vw,168px);text-transform:uppercase}
.hero h1 .thin{font-weight:400;color:var(--dim)}
.hero__sub{max-width:60ch;margin-top:34px;color:var(--dim);font-size:clamp(14px,1.5vw,17px);line-height:1.7}
.hero__sub b{color:var(--paper);font-weight:500}
.hero__actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:40px;align-items:center}
.btn{font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;
  padding:15px 26px;border:1px solid var(--paper);background:var(--paper);color:var(--ink);
  transition:background .2s,color .2s;display:inline-flex;align-items:center;gap:10px;cursor:pointer}
.btn:hover{background:transparent;color:var(--paper)}
.btn--ghost{background:transparent;color:var(--paper);border-color:var(--line-2)}
.btn--ghost:hover{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.hero__meta{display:flex;gap:34px;flex-wrap:wrap;margin-top:64px;padding-top:24px;border-top:1px solid var(--line)}
.hero__meta .cell .k{font-family:var(--disp);font-size:clamp(22px,3vw,34px);font-weight:600;letter-spacing:-.02em}
.hero__meta .cell .l{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint);margin-top:4px}

/* ---------- MARQUEE REEL ---------- */
.reel{margin-top:86px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  padding:22px 0;overflow:hidden;position:relative}
.reel__head{display:flex;justify-content:space-between;padding:0 var(--pad);margin-bottom:20px}
.reel__track{display:flex;gap:16px;width:max-content;animation:slide 60s linear infinite;padding:0 8px}
.reel:hover .reel__track{animation-play-state:paused}
@media (prefers-reduced-motion:reduce){.reel__track{animation:none;overflow-x:auto}}
.reel__item{width:min(46vw,340px);flex:0 0 auto;border:1px solid var(--line)}
.reel__item img{width:100%;aspect-ratio:16/9;object-fit:cover;filter:grayscale(1) contrast(1.02);transition:filter .5s}
.reel__item:hover img{filter:grayscale(0)}
@keyframes slide{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- SECTION SHELL ---------- */
section{position:relative}
section[id],.client{scroll-margin-top:86px}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;
  padding:96px 0 40px;border-bottom:1px solid var(--line);flex-wrap:wrap}
.sec-head h2{font-family:var(--disp);font-weight:500;letter-spacing:-.02em;
  font-size:clamp(26px,4.4vw,56px);line-height:1;text-transform:uppercase}
.sec-head .lead{max-width:44ch;color:var(--dim);font-size:14px;line-height:1.7}

/* ---------- WHAT WE DO / STATS ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);margin:56px 0 0}
.stats .cell{background:var(--ink);padding:34px 26px}
.stats .cell .big{font-family:var(--disp);font-weight:600;font-size:clamp(40px,6vw,76px);
  letter-spacing:-.03em;line-height:1}
.stats .cell .t{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;margin-top:16px}
.stats .cell .d{color:var(--faint);font-size:12px;margin-top:8px;line-height:1.5}
@media(max-width:820px){.stats{grid-template-columns:repeat(2,1fr)}}

/* ---------- METHOD ---------- */
.method{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);margin-top:56px}
.method .step{background:var(--ink);padding:30px 26px 34px;min-height:190px;display:flex;flex-direction:column}
.method .step .n{font-family:var(--mono);color:var(--faint);font-size:12px;letter-spacing:.1em}
.method .step .h{font-family:var(--disp);font-size:clamp(19px,2.2vw,26px);font-weight:600;margin-top:auto;letter-spacing:-.01em}
.method .step .p{color:var(--dim);font-size:12.5px;margin-top:10px;line-height:1.6}
@media(max-width:820px){.method{grid-template-columns:repeat(2,1fr)}}
.cadence{display:flex;gap:40px;flex-wrap:wrap;margin-top:40px;padding-top:34px;border-top:1px solid var(--line)}
.cadence .c .k{font-family:var(--disp);font-size:clamp(28px,4vw,46px);font-weight:600;letter-spacing:-.02em}
.cadence .c .l{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-top:6px}
.loopnote{margin-top:34px;color:var(--dim);font-size:13px;max-width:70ch;line-height:1.7}
.loopnote span{color:var(--paper)}

/* ---------- RESULTS BAND ---------- */
.results{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);margin-top:56px}
.results .r{background:var(--ink);padding:28px 22px}
.results .r .v{font-family:var(--disp);font-weight:600;font-size:clamp(30px,4vw,50px);letter-spacing:-.03em;line-height:1}
.results .r .c{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;margin-top:12px}
.results .r .l{color:var(--faint);font-size:12px;margin-top:4px}
@media(max-width:1000px){.results{grid-template-columns:repeat(3,1fr)}}
@media(max-width:640px){.results{grid-template-columns:repeat(2,1fr)}}

/* ---------- ROSTER ---------- */
.roster{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);margin-top:56px}
.roster .col{background:var(--ink);padding:26px 22px}
.roster .col h4{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint);margin-bottom:16px}
.roster .col a{display:block;font-family:var(--disp);font-size:16px;font-weight:500;color:var(--dim);
  padding:4px 0;transition:color .2s;cursor:pointer}
.roster .col a:hover{color:var(--paper)}
@media(max-width:820px){.roster{grid-template-columns:repeat(2,1fr)}}

/* ---------- CLIENT BLOCK ---------- */
.client{padding:80px 0 0;border-top:1px solid var(--line)}
.client:first-of-type{border-top:none}
.client__head{display:grid;grid-template-columns:1.15fr 1fr;gap:40px;align-items:start}
@media(max-width:900px){.client__head{grid-template-columns:1fr;gap:26px}}
.client__id{display:flex;align-items:baseline;gap:16px;margin-bottom:14px}
.client__id .n{font-family:var(--mono);font-size:12px;color:var(--faint);letter-spacing:.1em}
.client__id .vert{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint)}
.client h3{font-family:var(--disp);font-weight:600;letter-spacing:-.02em;line-height:.96;
  font-size:clamp(38px,6.5vw,88px);text-transform:uppercase}
.client__meta{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.client__meta span{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;
  color:var(--dim);border:1px solid var(--line);padding:6px 11px}
.client__copy .obj{color:var(--paper);font-size:14.5px;line-height:1.65}
.client__copy .app{list-style:none;margin-top:18px;display:flex;flex-direction:column;gap:9px}
.client__copy .app li{color:var(--dim);font-size:13px;line-height:1.55;padding-left:18px;position:relative}
.client__copy .app li::before{content:'>';position:absolute;left:0;color:var(--faint);font-family:var(--mono)}
.client__res{display:flex;gap:28px;flex-wrap:wrap;margin-top:26px;padding-top:22px;border-top:1px solid var(--line)}
.client__res .r .v{font-family:var(--disp);font-size:clamp(26px,3.4vw,40px);font-weight:600;letter-spacing:-.02em;line-height:1}
.client__res .r .l{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--faint);margin-top:6px}

/* creative frame */
.creative{margin-top:44px;position:relative;padding:14px}
.creative::before,.creative::after{content:'';position:absolute;width:22px;height:22px}
.creative::before{top:0;left:0;border-top:1px solid var(--line-2);border-left:1px solid var(--line-2)}
.creative::after{bottom:0;right:0;border-bottom:1px solid var(--line-2);border-right:1px solid var(--line-2)}
.creative__cap{display:flex;justify-content:space-between;font-family:var(--mono);font-size:11px;
  letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-bottom:12px;padding:0 2px}
.creative__img{overflow:hidden;background:#050505;border:1px solid var(--line);aspect-ratio:16/9}
.creative__img img{width:100%;height:100%;object-fit:cover;display:block;
  clip-path:inset(0 100% 0 0);transition:clip-path 1.1s cubic-bezier(.16,1,.3,1),transform 1.1s cubic-bezier(.16,1,.3,1);
  transform:scale(1.04)}
.creative.in .creative__img img{clip-path:inset(0 0 0 0);transform:scale(1)}
@media (prefers-reduced-motion:reduce){
  .creative__img img{clip-path:none;transform:none}
}
.creative--empty .creative__img{aspect-ratio:16/6;display:flex;align-items:center;justify-content:center}
.creative--empty .creative__img p{color:var(--faint);font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase}
/* video gallery */
.vgrid{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;
  opacity:0;transform:translateY(10px);transition:opacity .7s ease,transform .7s cubic-bezier(.16,1,.3,1)}
.creative.in .vgrid{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.vgrid{opacity:1;transform:none}}
.vgrid--v .vtile{flex:0 1 240px;aspect-ratio:9/16}
.vgrid--h .vtile{flex:1 1 380px;max-width:640px;aspect-ratio:16/9}
.vtile{position:relative;background:#050505;border:1px solid var(--line);overflow:hidden;cursor:pointer}
.vtile__poster{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.02);transition:filter .4s}
.vtile:hover .vtile__poster{filter:none}
.vtile__play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);
  width:56px;height:56px;border-radius:50%;border:1px solid rgba(255,255,255,.85);
  background:rgba(0,0,0,.35);backdrop-filter:blur(2px);pointer-events:none;transition:background .2s,transform .2s}
.vtile__play::before{content:'';position:absolute;left:52%;top:50%;transform:translate(-50%,-50%);
  border-style:solid;border-width:9px 0 9px 15px;border-color:transparent transparent transparent #fff}
.vtile:hover .vtile__play{background:#fff;transform:translate(-50%,-50%) scale(1.05)}
.vtile:hover .vtile__play::before{border-left-color:#000}
.vtile__hit{position:absolute;inset:0;background:none;border:0;cursor:pointer}
.vtile.playing{cursor:default}
.vtile iframe{width:100%;height:100%;border:0;display:block}
/* photo gallery (multiple stills) */
.pgrid .ptile{flex:0 1 230px;aspect-ratio:1080/2345;background:#050505;border:1px solid var(--line);overflow:hidden}
.pgrid .ptile img{width:100%;height:100%;object-fit:cover;display:block}

/* ---------- ENGAGEMENT ---------- */
.model{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-top:56px}
.model .m{background:var(--ink);padding:30px 26px}
.model .m .lbl{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint)}
.model .m .big{font-family:var(--disp);font-weight:600;font-size:clamp(22px,2.6vw,30px);margin-top:12px;letter-spacing:-.01em;line-height:1.1}
.model .m .p{color:var(--dim);font-size:12.5px;margin-top:10px;line-height:1.6}
@media(max-width:820px){.model{grid-template-columns:1fr}}
.plug{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line);border-top:none;margin-top:0}
.plug .p{background:var(--ink);padding:30px 26px}
.plug .p .k{font-family:var(--disp);font-size:20px;font-weight:600;display:flex;gap:12px;align-items:baseline}
.plug .p .k .opt{font-family:var(--mono);font-size:12px;color:var(--faint);border:1px solid var(--line-2);padding:2px 8px}
.plug .p .d{color:var(--dim);font-size:13px;margin-top:12px;line-height:1.65}
@media(max-width:820px){.plug{grid-template-columns:1fr}}
.steps{display:flex;gap:1px;background:var(--line);border:1px solid var(--line);border-top:none;flex-wrap:wrap}
.steps .s{flex:1;min-width:200px;background:var(--ink);padding:26px}
.steps .s .n{font-family:var(--disp);font-size:34px;font-weight:600;color:var(--ghost)}
.steps .s .h{font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;margin-top:10px}
.steps .s .p{color:var(--dim);font-size:12.5px;margin-top:8px;line-height:1.6}

/* ---------- CONTACT ---------- */
.contact{padding:110px var(--pad) 60px;border-top:1px solid var(--line);margin-top:96px}
.contact h2{font-family:var(--disp);font-weight:500;letter-spacing:-.03em;line-height:.94;
  font-size:clamp(56px,13vw,190px);text-transform:uppercase}
.contact__row{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;flex-wrap:wrap;margin-top:44px}
.contact__mail{font-family:var(--disp);font-size:clamp(20px,3vw,34px);font-weight:500;border-bottom:1px solid var(--line-2);padding-bottom:4px}
.contact__mail:hover{border-color:var(--paper)}
footer{border-top:1px solid var(--line);margin-top:80px;padding:34px 0 60px;
  display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;align-items:center}
footer .f-l{display:flex;gap:12px;align-items:center}
footer .f-l img{height:20px;width:73px}
footer small{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--faint)}

/* ---------- REVEAL ---------- */
.rv{opacity:0;transform:translateY(14px);transition:opacity .7s ease,transform .7s cubic-bezier(.16,1,.3,1)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none}}

/* ---------- WIRALITYX + MARKETING ACT ---------- */
.nav__logo{display:inline-flex;align-items:center;gap:3px}
.logo-x{font-family:var(--disp);font-weight:700;font-size:19px;line-height:1;letter-spacing:-.02em;color:var(--paper);transform:translateY(-1px)}
.wx-lock{display:inline-flex;align-items:center;gap:7px;margin-bottom:34px}
.wx-lock img{height:34px;width:125px}
.wx-lock .x{font-family:var(--disp);font-weight:700;font-size:30px;line-height:1;letter-spacing:-.03em;color:var(--paper);transform:translateY(-1px)}
.act-head{padding:120px 0 34px;border-bottom:1px solid var(--line)}
.act-head .tag{display:block;margin-bottom:22px}
.act-head h2{font-family:var(--disp);font-weight:500;letter-spacing:-.03em;line-height:.9;
  font-size:clamp(46px,9.5vw,128px);text-transform:uppercase}
.act-head h2 .thin{font-weight:400;color:var(--dim)}
.act-head .lead{max-width:62ch;color:var(--dim);margin-top:26px;font-size:15px;line-height:1.75}
.svc{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-top:56px}
.svc .cell{background:var(--ink);padding:26px 22px;min-height:128px;display:flex;flex-direction:column;justify-content:space-between}
.svc .cell .n{font-family:var(--mono);font-size:12px;color:var(--faint);letter-spacing:.1em}
.svc .cell .t{font-family:var(--disp);font-size:clamp(16px,1.8vw,22px);font-weight:600;letter-spacing:-.01em;line-height:1.1}
@media(max-width:820px){.svc{grid-template-columns:repeat(2,1fr)}}
.platforms{display:flex;flex-wrap:wrap;gap:8px;margin-top:26px}
.platforms span{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--dim);border:1px solid var(--line);padding:7px 12px}
.mcase{padding:66px 0 0;border-top:1px solid var(--line)}
.mcase:first-of-type{border-top:none;padding-top:8px}
.mcase .client__res{border-top:none;padding-top:0;margin-top:26px}
.also{margin-top:60px;padding-top:30px;border-top:1px solid var(--line)}
.also .tag{display:block;margin-bottom:16px}
.also .row{display:flex;flex-wrap:wrap;gap:10px}
.also .row span{font-family:var(--disp);font-weight:600;font-size:clamp(16px,2vw,22px);color:var(--dim);
  border:1px solid var(--line);padding:8px 14px}

.hero__partners{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-top:32px}
.pbadge{display:block;flex:none;width:144px;height:56px;object-fit:contain}
@media(max-width:700px){
  .hero__partners .tag{flex:0 0 100%}
  .hero__partners .pbadge{width:min(144px,calc(50% - 6px));height:auto;aspect-ratio:18/7}
}
/* ---------- WHAT WE RUN: 5 services ---------- */
#mkt-services .svc .cell{min-height:210px;gap:28px}
#mkt-services .svc .cell .d{color:var(--dim);font-size:12.5px;line-height:1.6;margin-top:12px}
#mkt-services .svc{grid-template-columns:repeat(5,1fr)}
@media(max-width:1000px){#mkt-services .svc{grid-template-columns:repeat(2,1fr)}#mkt-services .svc .cell:last-child{grid-column:span 2}}
/* ---------- BRAND & MEDIA ---------- */
#brand-media{--bm-card:#0b0b0b;--bm-card-2:#121212}
#brand-media button,#bm-sheet button{font:inherit;color:inherit;background:none;border:0;cursor:pointer;padding:0}
#brand-media :focus-visible,#bm-sheet :focus-visible{outline:1px solid var(--paper);outline-offset:3px}
.bm-sum{display:grid;grid-template-columns:repeat(4,1fr);gap:32px;padding:56px 0;border-bottom:1px solid var(--line)}
.bm-sum .v{font-family:var(--disp);font-weight:600;font-size:clamp(34px,4.4vw,56px);letter-spacing:-.03em;line-height:1;font-variant-numeric:tabular-nums}
.bm-sum .l{font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint);margin-top:14px}
@media(max-width:760px){.bm-sum{grid-template-columns:repeat(2,1fr);gap:36px 24px}}
.bm-controls{display:flex;justify-content:space-between;align-items:center;gap:24px 40px;flex-wrap:wrap;padding:48px 0 40px}
.bm-brands{display:flex;gap:6px;flex-wrap:wrap}
#brand-media .bm-brands button{font-family:var(--disp);font-size:16px;font-weight:500;color:var(--faint);padding:10px 18px;border-radius:999px;transition:color .2s,background .2s}
.bm-brands button sup{font-family:var(--mono);font-size:10px;margin-left:5px;opacity:.7}
#brand-media .bm-brands button:hover{color:var(--paper)}
#brand-media .bm-brands button[aria-pressed="true"]{background:var(--paper);color:var(--ink)}
.bm-pick{display:flex;align-items:center;gap:14px;min-width:0}
.bm-pick select{appearance:none;-webkit-appearance:none;color:var(--paper);font-family:var(--mono);background:var(--bm-card) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6'%3E%3Cpath d='M1 1l4 4 4-4' fill='none' stroke='%23fff' stroke-opacity='.6'/%3E%3C/svg%3E") no-repeat right 16px center;
  border:1px solid var(--line-2);border-radius:999px;padding:10px 42px 10px 18px;font-size:13px;letter-spacing:.04em;cursor:pointer;color-scheme:dark;min-width:0}
.bm-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:40px 32px}
@media(max-width:900px){.bm-grid{grid-template-columns:1fr;gap:32px}}
#brand-media .bm-card{display:flex;flex-direction:column;text-align:left;background:var(--bm-card);border:1px solid var(--line);border-radius:6px;overflow:hidden;transition:border-color .3s,transform .3s}
#brand-media .bm-card:hover{border-color:var(--line-2);transform:translateY(-3px)}
.bm-card[hidden]{display:none!important}
.bm-cover{aspect-ratio:16/9;overflow:hidden;background:#050505;max-width:100%}
.bm-cover img{width:100%;height:100%;object-fit:cover;display:block;filter:grayscale(1) contrast(1.04);transition:filter .5s,transform .8s}
.bm-card:hover .bm-cover img,.bm-card:focus-visible .bm-cover img{filter:none;transform:scale(1.025)}
.bm-body{padding:32px 32px 30px;display:flex;flex-direction:column;gap:22px;flex:1}
.bm-top{display:flex;align-items:center;justify-content:space-between;gap:16px}
.bm-logo{height:30px;width:auto;max-width:150px;object-fit:contain}
.bm-logo.badge{height:42px}
.bm-when{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint);text-align:right}
.bm-card h3{font-family:var(--disp);font-weight:600;font-size:clamp(24px,2.6vw,34px);letter-spacing:-.02em;line-height:1.08;text-wrap:balance}
.bm-card .bm-idea{color:var(--dim);font-size:13.5px;line-height:1.75;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.bm-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;padding-top:24px;border-top:1px solid var(--line)}
.bm-stats .v{font-family:var(--disp);font-weight:600;font-size:clamp(22px,2.4vw,30px);letter-spacing:-.02em;line-height:1;font-variant-numeric:tabular-nums}
.bm-stats .l{font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--faint);margin-top:8px;line-height:1.4}
.bm-foot{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-top:auto;padding-top:4px}
.bm-plats{font-size:11.5px;color:var(--faint);line-height:1.6}
.bm-plats b{color:var(--paper);font-weight:500}
.bm-more{flex:0 0 auto;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--paper);border:1px solid var(--line-2);border-radius:999px;padding:8px 14px;transition:background .2s,color .2s}
.bm-card:hover .bm-more{background:var(--paper);color:var(--ink)}
.bm-empty{color:var(--faint);padding:40px 0}
#bm-sheet{width:min(1180px,calc(100vw - 32px));max-height:calc(100dvh - 48px);margin:auto;padding:0;border:1px solid var(--line-2);border-radius:8px;background:var(--ink);color:var(--paper);overflow:auto;font-family:var(--mono);font-size:15px;line-height:1.6}
#bm-sheet::backdrop{background:rgba(0,0,0,.78);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}
.bm-closebar{position:sticky;top:0;height:0;z-index:3}
#bm-sheet .bm-close{position:absolute;top:16px;right:16px;width:42px;height:42px;border-radius:50%;border:1px solid var(--line-2);background:var(--ink);font-size:17px;line-height:1;display:grid;place-items:center}
#bm-sheet .bm-close:hover{background:var(--paper);color:var(--ink)}
.bm-sheet{padding:clamp(64px,6vw,72px) clamp(20px,4vw,56px) clamp(32px,4vw,56px)}
.bm-s-head{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:48px;align-items:end;padding-bottom:44px;border-bottom:1px solid var(--line)}
@media(max-width:860px){.bm-s-head{grid-template-columns:1fr;gap:28px}}
.bm-s-id{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-bottom:22px}
.bm-s-id .bm-logo{height:36px}
.bm-s-id .bm-logo.badge{height:50px}
.bm-s-head h3{font-family:var(--disp);font-weight:600;letter-spacing:-.025em;line-height:1;font-size:clamp(32px,5vw,64px);text-transform:uppercase;text-wrap:balance}
.bm-s-head .bm-idea{color:var(--dim);font-size:14.5px;line-height:1.8;max-width:54ch}
.bm-s-head .bm-stats{margin-top:28px}
.bm-note{color:var(--faint);font-size:12.5px;margin-top:18px;line-height:1.6}
.bm-s-sec{display:flex;justify-content:space-between;align-items:baseline;gap:8px 16px;flex-wrap:wrap;margin:52px 0 24px}
.bm-s-sec h4{font-family:var(--disp);font-weight:500;font-size:clamp(18px,2vw,24px);letter-spacing:-.01em;text-transform:uppercase}
.bm-pgrid{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,300px),1fr));gap:16px}
.bm-pc{background:var(--bm-card,#0b0b0b);border:1px solid var(--line);border-radius:6px;padding:26px 24px 28px;display:flex;flex-direction:column;gap:14px}
.bm-pc.hit{border-color:var(--paper);background:#121212}
.bm-ph{display:flex;justify-content:space-between;align-items:center;gap:12px}
.bm-pn{font-family:var(--disp);font-size:19px;font-weight:600;letter-spacing:-.01em}
.bm-role{font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--dim);border:1px solid var(--line-2);border-radius:999px;padding:3px 10px;white-space:nowrap}
.bm-did{color:var(--dim);font-size:13px;line-height:1.7}
.bm-nums{display:flex;gap:22px;flex-wrap:wrap;margin-top:auto;padding-top:14px;border-top:1px solid var(--line)}
.bm-nums .v{font-family:var(--disp);font-size:24px;font-weight:600;letter-spacing:-.02em;line-height:1;font-variant-numeric:tabular-nums}
.bm-nums .l{font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--faint);margin-top:6px}
.bm-strip{display:flex;gap:14px;overflow-x:auto;padding-bottom:10px;scrollbar-width:thin}
.bm-shot{flex:0 0 auto;margin:0}
.bm-shot img{display:block;height:clamp(180px,22vw,260px);width:auto;max-width:none;border-radius:4px;border:1px solid var(--line)}
.bm-shot figcaption{font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-top:10px}
@media(max-width:560px){.bm-body{padding:24px 22px}.bm-stats{gap:12px}.bm-foot{flex-direction:column;align-items:flex-start}}
.bm-films{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,300px),1fr));gap:16px}
#bm-sheet .bm-film{display:flex;flex-direction:column;gap:12px;text-align:left}
.bm-film-media{position:relative;display:block;aspect-ratio:16/9;max-width:100%;background:#050505;border:1px solid var(--line);border-radius:6px;overflow:hidden}
.bm-film-media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s}
.bm-film:hover .bm-film-media img{transform:scale(1.03)}
.bm-film-media iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.bm-play{position:absolute;left:50%;top:50%;width:62px;height:62px;margin:-31px 0 0 -31px;border-radius:50%;background:rgba(0,0,0,.62);border:1px solid rgba(255,255,255,.7);transition:background .2s}
.bm-play::after{content:'';position:absolute;left:25px;top:20px;border-style:solid;border-width:11px 0 11px 17px;border-color:transparent transparent transparent #fff}
.bm-film:hover .bm-play{background:var(--paper)}
.bm-film:hover .bm-play::after{border-left-color:var(--ink)}
.bm-film-t{font-family:var(--disp);font-size:16px;font-weight:500;letter-spacing:-.01em}
.bm-links{display:flex;flex-direction:column;margin-top:24px;border-top:1px solid var(--line)}
.bm-link-row{display:flex;justify-content:space-between;align-items:center;gap:12px 24px;flex-wrap:wrap;padding:16px 0;border-bottom:1px solid var(--line)}
.bm-link-t{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}
.bm-link-list{display:flex;flex-wrap:wrap;gap:8px}
.bm-link-list a{font-size:11.5px;letter-spacing:.06em;color:var(--paper);border:1px solid var(--line-2);border-radius:999px;padding:5px 12px;transition:background .2s,color .2s}
.bm-link-list a:hover{background:var(--paper);color:var(--ink)}
.bm-wordmark{font-family:var(--disp);font-weight:700;font-size:20px;letter-spacing:.02em;text-transform:uppercase;line-height:1}
.bm-s-id .bm-wordmark{font-size:26px}
@media (hover:none){.bm-cover img{filter:none}}
@media (prefers-reduced-motion:reduce){#brand-media *,#bm-sheet *{transition:none!important}}

/* ---------- MOBILE ---------- */
@media(max-width:700px){
  .sec-head{padding:72px 0 32px}
  .hero{padding-top:120px}
  .hero__meta{display:grid;grid-template-columns:1fr 1fr;gap:24px 20px}
  .nav__burger{padding:11px 16px}
  .vgrid--v,.vgrid--h{flex-wrap:nowrap;overflow-x:auto;justify-content:flex-start;scroll-snap-type:x mandatory;padding-bottom:10px;-webkit-overflow-scrolling:touch}
  .vgrid--v .vtile{flex:0 0 62%;scroll-snap-align:start}
  .vgrid--h .vtile{flex:0 0 86%;scroll-snap-align:start}
  .creative{padding:10px}
  .bm-brands{flex-wrap:nowrap;overflow-x:auto;margin-inline:calc(-1 * var(--pad));padding-inline:var(--pad);scrollbar-width:none}
  .bm-brands::-webkit-scrollbar{display:none}
  .bm-brands button{flex:0 0 auto}
  .bm-controls{padding:32px 0 28px}
  .bm-pick{width:100%}.bm-pick select{flex:1}
}
@media(max-width:560px){#mkt-services .svc{grid-template-columns:1fr}#mkt-services .svc .cell:last-child{grid-column:auto}#mkt-services .svc .cell{min-height:0;gap:18px}}

/* ---------- ENGAGEMENT ---------- */
.eng-steps{list-style:none;margin:56px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.eng-steps li{background:var(--ink);padding:30px 26px 34px;display:flex;flex-direction:column;gap:12px;min-height:220px}
.eng-steps .n,.eng-teams .n{font-family:var(--disp);font-size:34px;font-weight:600;color:var(--ghost);line-height:1}
.eng-steps .h{font-family:var(--disp);font-size:clamp(20px,2.2vw,26px);font-weight:600;letter-spacing:-.01em;margin-top:28px}
.eng-steps .p{color:var(--dim);font-size:13px;line-height:1.65}
.eng-teams{border:1px solid var(--line);border-top:none;padding:34px 26px 30px}
.eng-teams__head{display:flex;align-items:baseline;gap:18px}
.eng-teams__head .h{font-family:var(--disp);font-size:clamp(22px,2.6vw,32px);font-weight:600;letter-spacing:-.02em}
.eng-teams__grid{display:grid;grid-template-columns:1fr auto 1fr;gap:20px;align-items:stretch;margin-top:28px}
.eng-teams .team{border:1px solid var(--line-2);padding:26px 24px;display:flex;flex-direction:column;gap:10px}
.eng-teams .team .t{font-family:var(--disp);font-size:clamp(18px,2vw,22px);font-weight:600;line-height:1.25;margin-top:6px}
.eng-teams .team .d{color:var(--dim);font-size:13px;line-height:1.65}
.eng-teams .link{display:grid;place-items:center}
.eng-teams .link span{width:48px;height:48px;border-radius:50%;border:1px solid var(--line-2);display:grid;place-items:center;font-size:20px;color:var(--paper)}
.eng-teams__foot{color:var(--dim);font-size:13px;margin-top:22px;text-align:center;letter-spacing:.04em}
@media(max-width:1000px){.eng-steps{grid-template-columns:repeat(2,1fr)}}
@media(max-width:700px){
  .eng-steps{grid-template-columns:1fr}
  .eng-steps li{min-height:0;padding:24px 22px}
  .eng-steps .h{margin-top:4px}
  .eng-teams{padding:28px 22px}
  .eng-teams__grid{grid-template-columns:1fr;gap:12px}
  .eng-teams .link span{transform:rotate(90deg);width:40px;height:40px}
}

/* ---------- PROOF ---------- */
#proof{padding-top:72px}
.proof{display:grid;grid-template-columns:180px 1fr;gap:24px 40px;align-items:start;padding:36px 0;border-top:1px solid var(--line)}
.proof__wall{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:8px;max-width:900px}
.proof__wall li{min-width:0}
.proof__wall a{display:grid;place-items:center;height:82px;padding:12px;background:#f1f1ef;border:1px solid #c9c9c6;transition:background .2s,border-color .2s,transform .2s}
.proof__wall a:hover,.proof__wall a:focus-visible{background:#fff;border-color:#fff;transform:translateY(-3px)}
.proof__wall a:focus-visible{outline:2px solid var(--paper);outline-offset:3px}
.proof__wall img{display:block;max-width:min(100%,130px);max-height:54px;width:auto;height:auto;object-fit:contain}
.proof__wall .proof__more{display:grid;place-items:center;min-height:82px;border:1px solid #444;color:var(--paper);font-family:var(--mono);font-size:14px;letter-spacing:.08em;text-align:center}
.proof__wall a.proof__more:hover,.proof__wall a.proof__more:focus-visible{background:#171717;border-color:var(--paper);color:var(--paper)}
.proof__press{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,300px),1fr));gap:8px}
.proof__press li{min-width:0;overflow:hidden;background:var(--ink);box-shadow:inset 0 0 0 1px var(--line)}
.proof__press a{display:flex;flex-direction:column;width:100%;height:100%;background:var(--ink);padding:0 0 24px;position:relative;transition:background .2s}
.proof__press a:hover{background:#0b0b0b}
.proof__press .pub{position:relative;z-index:1;align-self:flex-start;margin:-12px 0 0 16px;padding:4px 8px;background:var(--paper);color:var(--ink);font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase}
.proof__press .hl{font-family:var(--disp);font-size:17px;font-weight:500;line-height:1.3;padding:15px 40px 0 22px}
.proof__press .go{position:absolute;bottom:20px;right:20px;color:var(--faint)}
.proof__press a:hover .go{color:var(--paper)}
.proof__press-photo{display:block;flex:none;align-self:stretch;width:100%;min-width:100%;max-width:none;height:190px;object-fit:cover;object-position:center;filter:saturate(.8)}
.proof__press a:hover .proof__press-photo{filter:saturate(1)}
/* ---------- GROWTH STORIES FILTER ---------- */
.gs-controls{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;margin-top:40px}
.gs-filter{display:flex;gap:6px;flex-wrap:wrap}
.gs-filter button{font-family:var(--disp);font-size:16px;font-weight:500;color:var(--faint);background:none;border:0;cursor:pointer;padding:10px 18px;border-radius:999px;transition:color .2s,background .2s}
.gs-filter button sup{font-family:var(--mono);font-size:10px;margin-left:5px;opacity:.7}
.gs-filter button:hover{color:var(--paper)}
.gs-filter button[aria-pressed="true"]{background:var(--paper);color:var(--ink)}
.gs-filter button:focus-visible,.gs-more button:focus-visible{outline:1px solid var(--paper);outline-offset:3px}
#clients .client[hidden]{display:none}
.gs-more{display:flex;justify-content:center;padding:64px 0 8px}
.gs-more[hidden]{display:none}
@media(max-width:700px){
  .proof{grid-template-columns:1fr;gap:18px;padding:28px 0}
  .proof__wall{grid-template-columns:repeat(3,minmax(0,1fr))}
  .proof__wall a{height:76px}
  .proof__wall .proof__more{min-height:76px}
  .proof__wall img{max-width:min(100%,110px);max-height:48px}
  .gs-filter{flex-wrap:nowrap;overflow-x:auto;margin-inline:calc(-1 * var(--pad));padding-inline:var(--pad);scrollbar-width:none}
  .gs-filter::-webkit-scrollbar{display:none}
  .gs-filter button{flex:0 0 auto}
  .gs-more{padding-top:48px}
}
@media(max-width:480px){.proof__wall{grid-template-columns:repeat(2,minmax(0,1fr))}}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.whatsapp-float{position:fixed;right:clamp(14px,2vw,30px);bottom:clamp(14px,2vw,30px);z-index:1000;
  display:grid;place-items:center;width:58px;height:58px;border:1px solid #7bd6a0;border-radius:50%;
  background:#075e42;color:#fff;box-shadow:0 8px 28px rgba(0,0,0,.45);cursor:pointer;transition:transform .18s,background .18s}
.whatsapp-float img{display:block;width:30px;height:30px}
.whatsapp-float:hover,.whatsapp-float:focus-visible{transform:translateY(-3px);background:#087f56}
@media(max-width:700px){.whatsapp-float{width:52px;height:52px;bottom:max(14px,env(safe-area-inset-bottom));right:14px}}
@media(max-width:560px){
  .hero{padding-top:118px}
  .hero h1{font-size:clamp(52px,15vw,76px)}
  .hero__actions .btn{width:100%;justify-content:center}
  .hero__meta{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 12px;margin-top:42px}
  .reel{margin-top:58px}
  .reel__head{gap:10px;flex-wrap:wrap}
  .reel__item{width:min(76vw,300px)}
  .stats .cell,.results .r{padding:20px 16px}
  .method{grid-template-columns:1fr}
  .cadence{gap:20px 32px}
}
@media(hover:none){
  .reel__item img,.bm-cover img{filter:none}
  .btn:hover{background:var(--paper);color:var(--ink)}
  .btn--ghost:hover{background:transparent;color:var(--paper)}
  #brand-media .bm-card:hover{transform:none;border-color:var(--line)}
}
@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
}